Privacy Policy

Privacy Policy

Effective Date: 1st February 2025

1. Introduction Welcome to Vividgrd. Your privacy is important to us, and we are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. It also outlines your rights under applicable privacy laws, including the UK GDPR, EU GDPR, and US privacy laws such as the CCPA and CPRA.

2. Information We Collect We collect various types of information to provide and improve our services, including:

Personal Information: Name, email address, phone number, company name, and any other details you provide when contacting us.
Usage Data: Information on how you interact with our website, including IP address, browser type, pages visited, and time spent on the site.
Cookies and Tracking Technologies: We use cookies and similar technologies to enhance user experience and analyze website traffic.

3. Legal Basis for Processing (UK & EU GDPR) We process your data based on the following legal grounds:

Consent: When you provide explicit consent (e.g., subscribing to newsletters).
Contractual Necessity: To fulfill agreements or provide requested services.
Legal Obligations: To comply with legal and regulatory requirements.
Legitimate Interests: When processing is necessary for business improvements, security, or fraud prevention.

4. How We Use Your Information We use your information to:

Provide, operate, and improve our website and services.
Respond to inquiries and provide customer support.
Send relevant updates, newsletters, or marketing communications (you may opt out at any time).
Analyze site usage and improve user experience.
Ensure compliance with legal obligations.

5. Sharing Your Information We do not sell your personal data. We may share information with:

Service Providers: Third-party vendors who assist in operating our website and services.
Legal Requirements: If required by law, to comply with regulations, or protect our legal rights.
Business Transfers: In case of a merger, sale, or transfer of assets.

6. International Data Transfers If we transfer personal data outside the UK/EU, we ensure appropriate safeguards, such as Standard Contractual Clauses (SCCs) or reliance on adequacy decisions.

7. Data Security We implement security measures to protect your personal data, but no method of transmission over the internet is 100% secure. We encourage you to take precautions when sharing personal information online.

8. Data Retention We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes.

9. Your Rights and Choices Depending on your location, you have the following rights:

UK & EU (GDPR):

Right to access, rectify, or erase your personal data.
Right to restrict or object to processing.
Right to data portability.
Right to withdraw consent at any time.
Right to lodge a complaint with a data protection authority.

US (CCPA & CPRA – California Residents):

Right to know what personal data is collected and how it’s used.
Right to request deletion of personal data.
Right to opt out of data sales (we do not sell personal data).
Right to non-discrimination for exercising privacy rights.

To exercise these rights, contact us at info@vividgrd.com.

10. Do Not Track & Cookies We currently do not respond to “Do Not Track” signals. You can manage cookie preferences through your browser settings.

11. Third-Party Links Our website may contain links to third-party sites. We are not responsible for their privacy practices and encourage you to review their policies.

12. Children’s Privacy (COPPA – USA) Our website is not intended for children under 13, and we do not knowingly collect their data. If we become aware of such collection, we will take steps to delete the information.

13. Changes to This Privacy Policy We may update this policy periodically. Any changes will be posted on this page with an updated effective date.

14. Contact Us If you have any questions or concerns about this Privacy Policy, please contact us at:

info@vividgrd.com

Vividgrd Ltd
The Enterprise Centre, Norwich, NR4 7TJ, UK.

Vividgrd is a limited company registered in the United Kingdom with company registration number 14742719